From stalled accounts to a living made on social media

The challenge

She already had traction on TikTok, with several accounts above 5,000 and 10,000 followers. That momentum wasn't carrying over to her other platforms: her Instagram had stalled at around 1,000 followers, and her X (Twitter) account at roughly the same level.

She was looking for an agency to take on complete, end-to-end management of her social media and content — not another set of tips to apply on her own.

Our approach

1. 01

   Audit the profile first

   Before touching any account, we studied her profiles and existing content to understand what was already working and where each platform was stuck.

2. 02

   Define the content she actually wants to make

   We mapped what she was willing to create, what she wanted to create and where her boundaries were, so the strategy fit her rather than the other way round.

3. 03

   Set a clear creative direction

   From there, we steered her towards specific content directions for each platform.

4. 04

   Manage every account

   We then took over the management of all her accounts, so she could focus on creating.

The results

Within about six weeks, her Instagram grew from 1,000 to 7,000 followers and her X account from 1,000 to 3,000.

Six months into the partnership, we keep developing her accounts. She now secures brand partnerships and makes a living from her social media.